Hi! My name is Alex and I do product design.
I also design typefaces, specialize in advertising, and teach Figma.
Design System
In the fast-paced development of Pfizer's COVID-19 vaccine Comirnaty, I led the creation of a comprehensive design system for its digital presence, including the website, to enhance efficiency and collaboration. This system, focusing on user-friendliness, efficiency, and consistent design, significantly boosted team productivity and streamlined the workflow between designers and developers.
App Redesign
The Pfizer COVID-19 sales aid iPad app initially suffered from a lack of clear UX strategy, standardized visuals, and an intuitive user flow, making it challenging both to locate specific information and to present it effectively to healthcare providers.
Discover how I transformed the app, streamlining and enhancing the user experience through a thoughtful redesign.
Website Redesign
The Pfizer COVID-19 website initially presented an overly complicated interface, making information hard to find. By leveraging our design system and reorganizing the site's structure, we significantly simplified the user experience, achieving a comprehensive redesign in just 3 days.
Website Optimization
The popup on the Pfizer COVID-19 website was initially intrusive, contributing to a 90% bounce rate. Discover how I strategically redesigned the popup to enhance user engagement and significantly improve the website's bounce rate.
Blankstreet Coffee
As a member of Blankstreet's Regulars Coffee Program. I frequent the same three coffee stores and order the same two beverages multiple times daily. This case study aims to streamline the express reorder checkout.
Headspace App
As a devoted Headspace user, I'm redesigning its interface to address the critical absence of a progress tracking feature, enhancing users' understanding of their mindfulness journey.
